From Survival to Creation

Most people don’t need fixing.
They need perspective.

For most of my life, I was surviving.

I built businesses from 1999 onwards.
I competed in extreme Ironman events.
I wrote best-selling books.
From the outside, it looked driven. Focused. Successful.

Inside, I was battling depression and PTSD.

Achievement didn’t silence the noise.
Discipline didn’t create peace.
Success didn’t equal fulfilment.

Everything changed when I stopped trying to outrun myself — and started listening inward.

A Different Way to Live

Through years of self-inquiry, physical discipline, emotional healing, and reconnecting with nature, I transformed my life.

Not into something perfect.
But into something aligned.

Today I live in a 400-year-old house in the countryside with my partner and our three dogs. I train most days. I swim in cold water through winter. I write. I explore. I stay close to nature because that’s where I feel grounded and clear.

I no longer live in survival mode.

I consciously create my life.

And now I help others do the same.

How I Work

There are three ways to step into this work.

1. Transformational Coaching

I work with entrepreneurs, leaders, and high-performers who look successful on paper — but know something deeper is calling them.

Together we:

  • Clarify what you actually want (not what you think you should want)

  • Reconnect you with your intuition and deeper intelligence

  • Break patterns rooted in survival

  • Build a life aligned with who you truly are

This isn’t motivational hype.
It’s honest, grounded transformation.

2. Africa Immersions

Modern life disconnects us.

Noise. Speed. Pressure. Achievement.

Each year, I lead small groups into the heart of Africa for immersive, perspective-shifting experiences.

This is not checklist tourism.

It’s deep connection — to nature, to community, to contribution, and to yourself.

We support conservation projects.
We help children learn to read.
We share knowledge with students preparing for university.
We share and help a wellbeing group.

And somewhere between the red earth, the wildlife, and the simplicity of life lived closer to nature — something recalibrates.

People return clearer.
Calmer.
More certain about what truly matters.

3. Writing & Reflection

On my Substack, I explore the ideas behind this work:

  • Conscious creation

  • Masculinity & emotional depth

  • Mental health & resilience

  • Love, relationships & meaning

  • Nature, simplicity & perspective

It’s where I think out loud.
Where I question assumptions.
Where I write honestly about what it means to live well.

What I Believe

You can create a life you love.

Not by pushing harder.
Not by pretending you’re fine.
Not by chasing endless achievement.

But by reconnecting with what is true for you.

Your intuition is intelligent.
Your struggles are teachers.
Your life can be consciously designed.

I am living proof that transformation is possible — not because I read it in a book, but because I’ve rebuilt my life from the inside out.

If You Feel the Pull

If something in you knows there must be more…
More depth.
More clarity.
More truth.

You’re probably right.

Explore the coaching.
Join the Africa immersion.
Read the writing.

Or simply reach out.

This is an invitation — not to become someone new,
but to finally become who you already are.